Meet Fiona Foxon, Founder of Fresh Studios

Bachelor of Commerce, University of Virginia’s McIntire School of Commerce
Bachelor of Arts in East Asian Studies

FUN FACTS

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• Fiona has moved 11 times across 6 countries in her lifetime, and loves that she now calls Brisbane, Australia, home.
• Fiona helped build a yak cheese factory in the Himalayan plateau of Western China and is an expert cheese maker.
• Fiona represented the Hong Kong Women’s Rugby team in both 7s and 15s, as well as the USA Under-21 Women’s National 7s team.

A nomad at heart

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Born in Singapore with a whirlwind upbringing in the USA, Hong Kong, Philippines, Indonesia and Taiwan, Fiona has a strong understanding of cross-cultural nuances and a passion for global business. It’s what’s seen her rise through the corporate ranks and have a huge impact in companies like Mattel, Quintessentially, Chinese social enterprise non-profit Ventures in Development, and Hong Kong’s first unicorn start up, Tink Labs.

Passionate about creating businesses from the ground up

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Fiona has worn many hats – Managing Director, VP of Sales and Marketing, Project Manager, Fundraising Lead and now Founder of Fresh Studios. What ties it all together is her straightforward and ambitious approach to business growth and scaling. Fiona’s global perspective on sales and marketing is what makes her ideally positioned to offer businesses in Australia alternative strategies and fresh ideas they may not have tried before.

Less travel, more quality time with family

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The advent of children and having a young family changed it all, and Fiona stepped away from her travel-heavy career to pursue consulting projects aligned to her value set. This is how Fresh Studios was born.

Moving to Brisbane in 2019, Fiona is now focusing her time and energy on delivering CMO, CRO and strategic marketing services to a wide range of start-up, SME and corporate clients across the private and public sector in Australasia.

Slightly more sensible in her old age, she is now an avid Pilates convert, and can often be found cycling one of Brisbane’s many bicycle paths or bush walking with her family.